Supporting Digital Transformation and Member Engagement
The Challenge
CORGI Trade has built a strong reputation supporting professionals across the heating, plumbing and home services sectors. As member expectations evolved and digital engagement became increasingly important, there was a need to modernise the organisation's online presence while ensuring it continued to deliver value to both existing and prospective members.
Alongside creating a more engaging and accessible website, there was also a need to strengthen governance, improve compliance and ensure the organisation's digital infrastructure supported future growth.
Our Approach
LM Strategy Group worked alongside the Board and operational team to develop a more strategic digital platform that reflected CORGI Trade's long-term ambitions.
Our work included:
- Developing a new website that better reflects the organisation's purpose, services and member benefits.
- Improving the user journey to make information and resources easier to access.
- Aligning digital communications with wider organisational objectives.
- Supporting governance and compliance to ensure the website meets current legal and regulatory requirements.
- Implementing robust cookie consent and privacy management to comply with UK GDPR requirements.
- Working collaboratively with internal stakeholders and external suppliers to deliver a practical, future-focused solution.
Rather than treating the website as a standalone project, we ensured it formed part of the wider organisational strategy, supporting member engagement, organisational credibility and future development.
Outcomes
CORGI Trade now has a modern digital platform that provides a stronger experience for members and visitors while supporting the organisation's wider strategic objectives.
The project has improved accessibility to information, strengthened governance and compliance, and established a consistent approach to digital management that can evolve alongside the organisation.
By embedding compliance, user experience and strategic thinking into the project from the outset, the website provides a stronger foundation for future growth and engagement.
Lasting Impact
Digital transformation is about much more than launching a new website.
By combining strategy, governance, compliance and user experience, LM Strategy Group has helped CORGI Trade create a digital platform that strengthens member confidence, supports organisational resilience and provides a scalable foundation for future development.